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Hugo Pure
Purple
An
upbeat fragrance resonant with mouthwatering,
violet accents.
• Story: Passionate
and spontaneous, Pure Purple is the latest arrival
in Hugo Boss's family of scents for women. The
fragrance is a sensual, mouthwatering floral
unveiling an enticing note of marzipan. The ad
campaign unveils 'a woman who takes to the streets
and turns the city into her playground' to a
rhythm choreographed to pure energy.
• A fragrance built
around a marzipan note, with a 'rich sweetness
inspired by calissons' a traditional confection
from Aix-en-Provence, made from powdered almonds,
sweet melon and candied orange. The top note, of
cyclamen and nectarine, brings a fresh, energetic
elan. As for the black violet, it introduces a
sensual trail warmed by an alliance of amber and a
suede note. - Top note : White Cyclamen, Nectarine
- Middle note : Floral Bouquet, Black Violet -
Base note : Amber, Suede, Marzipan
• Bottle: The bottle
is a triangular spiral with fluid lines and an
energetic, violet hue.
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