Boss
Pure
A
férfias erő egyesülése a víz megállíthatatlan
erejével. Fás, vizes illatkarakter.
A fragrance for men
who want to dive into freshness
• Story: Hugo Boss’s
Boss line is aiming for freshness with Pure, ‘born
of today’s man’s fascination with water’. A
fragrance with both aquatic and aromatic notes,
two facets the Boss line hadn’t explored yet. Set
with a shiny metal plaque, the sleek bottle is
faithful to the elegant, sophisticated identity of
the Boss line’s fragrances for men.
• Perfume
description: A refreshing fragrance with water
notes, sweetened with a sheer floral heart and a
green-fig note, evolving towards a woody-moss
drydown. Designed by P&G in collaboration with
IFF.
• Bottle: A glass
rectangle set with a shiny metal plaque revealing
a glacier-blue juice.
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